We use Google Analytics including the Universal Analytics features as well as the User ID feature a web analytics service provided by Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Google Analytics uses cookies, which are text files placed on your device, to help analyse how users use the website. The information generated by the cookie about your use of the website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymisation is activated on the service, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of us, Google will use this information for the purpose of evaluating your use of the services, compiling reports on activity and providing other services relating to activity and internet usage to us. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Universal Analytics also allows us to analyse the activities on the website across devices (e.g. access via laptop and later via tablet). This is made possible by the pseudonymous assignment of an ID to a user. Such an assignment takes place, for example, when you register for a user account with us or log in to your user account. However, no personal data is forwarded to Google. Even if additional functions are added to Google Analytics with Universal Analytics, this does not mean that a restriction of data protection measures such as IP masking or the browser add-on is associated with this. The use of the user ID function enables us to analyse interactions with you and other users on a person-specific basis. For this purpose, we provide the user accounts with an identifier that can only be assigned to the respective user account (“User ID”). The User ID function processes users’ personal data in order to optimise the website and to adapt them to users’ needs.
We would like to point out that the code “gat._anonymizeIp();” has already been added to Google Analytics on the website in order to ensure that IP addresses are only recorded anonymously (so-called IP masking).
We also use Google Analytics to analyse data from ads and the Double-Click-Cookie for statistical purposes.
Further information on data protection at Google can be found at https://policies.google.com/privacy?hl=de
However, we only use Google Analytics, the functions of Universal Analytics and the User ID function if and insofar as you have given your prior consent for this via the cookie banner. The legal basis for this is Art. 6 Para. 1 lit. a) GDPR. The access to the information takes place in accordance with § 25 para. 1 p. 1 TTDSG.
If you wish to prevent the use of Google Analytics, the functions of Universal Analytics and the User ID function after granting the corresponding consent, you have the option of revoking your consent. You can revoke your consent at any time via the cookie settings on the website. However, we draw your attention to the fact that we cannot guarantee that you will be able to use all the functions of the website without restriction or at all if you do not give or revoke your consent to the use of Google Analytics.