We use Google Analytics including the Universal Analytics features as well as the User ID feature a web analytics service provided by Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
We would like to point out that the code “gat._anonymizeIp();” has already been added to Google Analytics on the website in order to ensure that IP addresses are only recorded anonymously (so-called IP masking).
We also use Google Analytics to analyse data from ads and the Double-Click-Cookie for statistical purposes.
Further information on data protection at Google can be found at https://policies.google.com/privacy?hl=de
However, we only use Google Analytics, the functions of Universal Analytics and the User ID function if and insofar as you have given your prior consent for this via the cookie banner. The legal basis for this is Art. 6 Para. 1 lit. a) GDPR. The access to the information takes place in accordance with § 25 para. 1 p. 1 TTDSG.
If you wish to prevent the use of Google Analytics, the functions of Universal Analytics and the User ID function after granting the corresponding consent, you have the option of revoking your consent. You can revoke your consent at any time via the cookie settings on the website. However, we draw your attention to the fact that we cannot guarantee that you will be able to use all the functions of the website without restriction or at all if you do not give or revoke your consent to the use of Google Analytics.